WBE Certified Color

Bajkowski + Partners officially certified as a women-owned businesses

New York City—12/6/2021— Bajkowski + Partners LLC, a women-owned business (WBE) specializing in agency search and marketing operations management, is proud to announce national certification as a Women’s Business Enterprise by the regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

“We’re proud to be officially recognized as a WBE and fully support the inclusion of female, minority, veteran and LGBTQ-owned businesses in our supplier recommendations to clients.” – Laura Bajkowski, owner and principal of Bajkowski + Partners LLC.

The WBENC standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

To learn more about Bajkowski + Partners LLC, please visit our website.

About Bajkowski + Partners LLC:

Bajkowski + Partners is a global consultancy with practices in Agency Search and Selection Management, Agency Performance and Relationship Management, Marketing Organization and Optimization, and Brand and Marcomm Management.

About WBENC:
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 17,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 350 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification. For more information, visit www.wbenc.org.

 

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United-airplane

72andSunny Lands United Global Creative Account

Account moves to LA agency from incumbent of 10 years, dentsu | mcgarrybowen NY

After a fast-paced agency search that began this past February, United named 72andSunny Los Angeles as its new global creative agency of record.

According to a company statement, “We’ve spent the last year facing down the most disruptive crisis in our history by innovating at a record pace to better serve our customers under extraordinary circumstances – and our approach has set up United Airlines to emerge as the global leader in our industry.”

Launch date for the new campaign remains undisclosed at this time. However, creative duties for the upcoming Summer Olympics will remain with dentsu | mcgarrybowen.

The United agency search was managed by Bajkowski + Partners.

None of the agencies paid any fees to Bajkowski + Partners to either participate nor to win the United account.

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Laura Bajkowski of Bajkowski + Partners Among “Top 25” Honored at HSMAI Adrian Awards Gala

NEW YORK, NY – The Hospitality Sales & Marketing Association International (HSMAI) has selected Laura Bajkowski as one of the “Top 25 Most Extraordinary Minds in Sales and Marketing” for 2009. The seventh annual list recognizes the “best of the best” in the hospitality, travel and tourism industries, and the recipients will be honored during a private ceremony preceding the Adrian Awards Gala on Feb. 1, 2010, at the New York Marriott Marquis, and will be recognized on-stage at the Gala.

The 2009 “Top 25” recipients were judged by a panel of senior industry executives for their recent work based on the following criteria: creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains.

Laura Bajkowski, principal of consulting firm Bajkowski + Partners, is a results driven marketer with 25 years experience with global brands such as Celebrity Cruises, IHG, Forte Hotels, Hilton Hotels, Le Meridien, Choice Hotels, Best Western, Delta Airlines, Lufthansa, and Saudi Airlines as well as leading brands outside of the travel category such as Walmart and Verizon Wireless. Her career began with international communication agencies, McCann-Erickson, and JWT, before joining Choice Hotels International as Vice President, Advertising and Marketing Communications where she launched an innovative and integrated marketing communications strategy and award-winning campaign. Laura is also a member of the American Marketing Association, Advertising Women of NY, and HSMAI, and twice named one of the 100 Most Powerful Women in Travel by Travel Agent Magazine.

“The Top 25 is a ‘hot list’ that celebrates the sales and marketing leaders and innovators of our industry,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “The creative strategies, passionate dedication and sharp intelligence of these professionals have not only made a difference within their organizations but have also truly raised the bar for the hospitality industry as a whole.”

“This honor is especially meaningful to me as I have been recognized by my peers as well as endorsed by HSMAI and I am exceedingly grateful for this acknowledgment.” In addition to celebrating Laura’s award-winning work, the Gala will recognize the top achievements in advertising, marketing and public relations in the hospitality, travel and tourism industries with the Adrian Award.

Tables and tickets for the HSMAI Adrian Awards Gala are on sale now. Tables of 10 can be reserved for $3,750 per table or $375 per ticket. For more information on the HSMAI Adrian Awards, please contact Desiree LaFont at (703) 506-3297, email AdrianAwards@hsmai.org, visit www.adrianawards.com, or follow Adrian Awards news on Twitter at twitter.com/AdrianAwards

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Bajkowski + Partners LLC, headquartered in NYC, is a specialized consulting firm providing global and regional clients with marketing management and agency search consulting services that deliver customized solutions to today’s business challenges. Laura Bajkowski is managing principal of Bajkowski + Partners and can be reached at Laura@Bajkowski-Partners.com. Bajkowski + Partners, 6 Varick Street, Suite 4A, NY, NY 10013; (212) 226-3919

Also view on HotelExecutive.comHotelNewsResource.com, and Hotel-Online.com

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