Account moves to LA agency from incumbent of 10 years, dentsu | mcgarrybowen NY
According to a company statement, “We’ve spent the last year facing down the most disruptive crisis in our history by innovating at a record pace to better serve our customers under extraordinary circumstances – and our approach has set up United Airlines to emerge as the global leader in our industry.”
Launch date for the new campaign remains undisclosed at this time. However, creative duties for the upcoming Summer Olympics will remain with dentsu | mcgarrybowen.
The United agency search was managed by Bajkowski + Partners.
None of the agencies paid any fees to Bajkowski + Partners to either participate nor to win the United account.