Around the world, women are finding their voice and rising up to have true equality in the world. Hera and Fem Foundry are two organizations making that happen. You’ll have a safe place to communicate with like-minded women.
Both are free to join.
Fast Company just released its pick for the 10 most innovative ad agencies in 2020.
Congratulations go out to BBDO NY, McCann Worldgroup, Giant Spoon, Anomaly, TBWA Worldwide, The&Partnership, VMLY&R, Observatory, and Droga5.
But let’s face it.
It takes a bold and courageous client to hire an innovative ad agency, and not be afraid. To be a strategic and collaborative partner with their agency.
And to keep the innovation team small – which sometimes requires keeping the rest of the C-suite out of the ideation sessions, and drawing upon the appropriate stakeholders for development and execution of the idea.
Agile and smart teams win the day.
Need help finding a new agency? As a leading global agency search consultant, we’re here to help.
According to a recent article in AdAge.com, nearly half of all marketing leadership roles were filled with women in Q1 and Q2 2019.
While most of these women were hired into CMO roles in financial services and the natural resources industry, the claim that ‘gender parity’ is almost here seems premature.
Another AdAge.com article states that women in ad, media and tech communities don’t fair as well. Corporate and executive positions held by women slipped one point over 2019 from 30% to 29%.
And while there were some gains by women of color, women and people of color seem to lack the mentorship opportunities to gain exposure to the necessary initiatives and P&L management experience one needs to advance to more senior levels.
If approximately half of all entry level positions in advertising, media and technology are filled by women, then companies are failing to provide equal opportunities for advancement for women.
So achieving gender and diversity parity is still not here, and more needs to be done to grow the number of women CMOs and agency leaders.
Saying that is takes time, or women take themselves out of the job market, is just an excuse for failure to create equal advancement opportunities.
Then there’s the ageism thing – 40 is being treated as the new 70 when really 70 is the new 40.
No wonder more entrepreneurs are women of a certain age.
Bajkowski + Partners LLC is a leading consultancy providing services to marketing and procurement teams in the areas of agency relationship management, agency search, process audits, contract and SOW development and audits, and other marketing operations related areas.
What’s considered a ‘best practice’ in media measurement and management varies between regions and can be also be country-specific.
Despite the irregularities identified in the 2016 K2 report, it seems very little has changed – perhaps until now.
A new global initiative was just launched to develop global standards and best practices for media measurement.
According to the Association of Canadian Advertisers‘ press release, “The‘Cross Media Working Group’ as it has been named… aims to find cross-industry consensus on key global principals for measurement, with broadcasters, digital platforms and measurement companies also involved in the initiative.”
Members of this alliance, which is being led by the World Federation of Advertisers (WFA), is “comprised of global advertisers EA, Mastercard, P&G and Unilever, as well as advertising associations from around the world: the ACA (Canada), the ANA (US), ISBA (UK), OWM (Germany), Union des Marques (France) and the Media Rating Council. Key digital platforms and publishers including Facebook, Google and Twitter are also participating in the initiative, as are leading broadcasters.”
As agency relationship management consultants to global marketers, we are hopeful that the group will achieve alignment on media management best practices quickly.