Agency Searches in 2023, Incl Toyota, Astound, Phillips 66

going from good to great

Bajkowski + Partners had a busy 2023 working with clients to find new agency partners.

Agency searches we managed last year included Phillips 66 (integrated) which went to VML (tier 1) and Love Houston (tier 2), creative and digital for Gulf States Toyota (Erich & Kallman), creative for Bosch Home Appliances (Vitro) ,and paid performance media searches for Astound Broadband (Wpromote) and another client that will conclude in the next few weeks.

We wish everyone great success!

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WBE Certified Color

Bajkowski + Partners officially certified as a women-owned businesses

New York City—12/6/2021— Bajkowski + Partners LLC, a women-owned business (WBE) specializing in agency search and marketing operations management, is proud to announce national certification as a Women’s Business Enterprise by the regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

“We’re proud to be officially recognized as a WBE and fully support the inclusion of female, minority, veteran and LGBTQ-owned businesses in our supplier recommendations to clients.” – Laura Bajkowski, owner and principal of Bajkowski + Partners LLC.

The WBENC standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

To learn more about Bajkowski + Partners LLC, please visit our website.

About Bajkowski + Partners LLC:

Bajkowski + Partners is a global consultancy with practices in Agency Search and Selection Management, Agency Performance and Relationship Management, Marketing Organization and Optimization, and Brand and Marcomm Management.

About WBENC:
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 17,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 350 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification. For more information, visit www.wbenc.org.

 

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sparks flying

Top 10 Most Innovative Ad Agencies in 2020

Fast Company just released its pick for the 10 most innovative ad agencies in 2020.

Congratulations go out to BBDO NY, McCann Worldgroup, Giant Spoon, Anomaly, TBWA Worldwide, The&Partnership, VMLY&R, Observatory, and Droga5.

But let’s face it.

It takes a bold and courageous client to hire an innovative ad agency, and not be afraid. To be a strategic and collaborative partner with their agency.

And to keep the innovation team small – which sometimes requires keeping the rest of the C-suite out of the ideation sessions, and drawing upon the appropriate stakeholders for development and execution of the idea.

Agile and smart teams win the day.

Need help finding a new agency? As a leading global agency search consultant, we’re here to help.

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ad agencies are not banks for clients

When did Agencies and Vendors become banks for their Clients?

Increased pressure from brands on their agencies and vendors to extend payment windows is greater than ever

Mega brands such as General Mills and Chrysler are seemingly throwing their weight around, conducting agency searches of which agency payment  terms have reached a new low – or should we say high?

General Mills’ recent creative agency review reportedly demanded a payment window of 120 days. And according to a post on Digiday, “Chrysler succeeded in pushing its payment window to 180 days last fall…And around the same time…a big brand started asking for payment terms of a full year, according to the 4As, which received complaints from creative and media agencies about the terms.”

The client in that latter situation asked agencies to “work out a deal where on paper it looked as if the agencies had agreed to payment terms of one year”. Often this results in having agencies and vendors pre-bill far in advance and reconcile later.

So in reality, cash-flow management has not improved.

At least that’s what occurs with some of our clients and agencies, whether we’re handling a search or modernizing their agency contracts that have to include such burdensome corporate-wide payment windows that go beyond a 30-day period.

The Digiday article further reveals that marketers requiring these abnormally long payment periods assume agencies will get financing to cover the widening payment to expense gap.

Yet the client won’t pay the financing fees.

Clients should realize that such demands, if an agency acquiesces, can become part of the agency overhead – so you’re still paying the finance charges.

Equally troublesome is the use of third-party invoice processing systems that charge agencies for every invoice that is submitted – non-reimbursable of course.

Agencies are in the business of driving brand revenue through their communications expertise, not money-lenders to clients.

Wonder if client-side staff would be okay with being paid 120 days out.

Definitely not.

Is this what clients really mean by wanting agencies to be their partners?

Probably not.

Yet here we have another strain on client-agency relationships.

Related content: agency search management, client-agency relationship management, agency roster modeling, agency contract and compensation negotiations.

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