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Eyemart Express Taps Media Storm as New AOR

DALLAS — Eyemart Express, a leading national optical retailer known for providing high-quality glasses in as little as 30 minutes, today announced it has selected Media Storm as its new media agency of record.

Media Storm, a Merkle Company based in New York, will be charged with supporting Eyemart Express’ media strategy, planning, and buying across channels as the optical retailer focuses on evolving its marketing strategy to better position the company as an innovator in the niche retail space. In addition, the new partnership enables Eyemart Express to deepen connections with customers amongst an ever-changing media landscape during a time of aggressive growth.

“We appreciate all of the agencies that participated in the competitive review and the time they dedicated to the six-month process,” says Katy Hanson, Eyemart Express Chief Marketing Officer. “We are excited to start the new year welcoming Media Storm as our agency of record. The Media Storm team stood out with their unique approach to data science, insights, and passion they demonstrated for our business. We look forward to partnering with their team to make prescription eyewear accessible to customers of all walks of life.”

“We are excited to join the Eyemart Express team to advance their media strategy and leverage new tactics to positively impact their bottom line,” says Craig Woerz, founder and managing partner at Media Storm.

“We made great strides in our marketing organization working with Kelly Scott Madison (KSM) and thank them for being an integral partner over the last five years,” says Hanson. “We wish them continued success.”

Consulting firm Bajkowski + Partners oversaw the agency review and search process.

Eyemart Express remains focused on improving people’s lives by helping them see better with an emphasis on value and convenience.

About Eyemart Express
Eyemart Express is a national optical retailer known for providing high-quality prescription eyewear with a focus on affordability and convenience. Eyemart Express ranks among the top 10 optical retailers in the country with its family of brands: Vision 4 Less, Visionmart Express, and Eyewear Express. The company is based in Farmers Branch, Texas, and has 234 stores in 42 states. Eyemart Express offers a robust frame selection for the whole family with more than 2,000 frames from brands such as Ray-Ban, Coach, Nike, and Disney. On-site lens labs and skilled lab technicians can deliver high-quality glasses in as little as 30 minutes.

About Bajkowski + Partners

Bajkowski + Partners LLC is a leading marketing management consultancy providing agency relationship management, agency search, and other marketing operations and audit-related services to brand marketing and procurement teams at leading regional and multinational companies. Bajkowski + Partners is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women.

Media Contacts:

Laura Bajkowski, [email protected]

Holly Scimeca Griggs for Eyemart Express, [email protected]

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Bajkowski + Partners officially certified as a women-owned businesses

New York City—12/6/2021— Bajkowski + Partners LLC, a women-owned business (WBE) specializing in agency search and marketing operations management, is proud to announce national certification as a Women’s Business Enterprise by the regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

“We’re proud to be officially recognized as a WBE and fully support the inclusion of female, minority, veteran and LGBTQ-owned businesses in our supplier recommendations to clients.” – Laura Bajkowski, owner and principal of Bajkowski + Partners LLC.

The WBENC standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

To learn more about Bajkowski + Partners LLC, please visit our website.

About Bajkowski + Partners LLC:

Bajkowski + Partners is a global consultancy with practices in Agency Search and Selection Management, Agency Performance and Relationship Management, Marketing Organization and Optimization, and Brand and Marcomm Management.

About WBENC:
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 17,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 350 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification. For more information, visit www.wbenc.org.

 

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72andSunny Lands United Global Creative Account

Account moves to LA agency from incumbent of 10 years, dentsu | mcgarrybowen NY

After a fast-paced agency search that began this past February, United named 72andSunny Los Angeles as its new global creative agency of record.

According to a company statement, “We’ve spent the last year facing down the most disruptive crisis in our history by innovating at a record pace to better serve our customers under extraordinary circumstances – and our approach has set up United Airlines to emerge as the global leader in our industry.”

Launch date for the new campaign remains undisclosed at this time. However, creative duties for the upcoming Summer Olympics will remain with dentsu | mcgarrybowen.

The United agency search was managed by Bajkowski + Partners.

None of the agencies paid any fees to Bajkowski + Partners to either participate nor to win the United account.

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Top 10 Most Innovative Ad Agencies in 2020

Fast Company just released its pick for the 10 most innovative ad agencies in 2020.

Congratulations go out to BBDO NY, McCann Worldgroup, Giant Spoon, Anomaly, TBWA Worldwide, The&Partnership, VMLY&R, Observatory, and Droga5.

But let’s face it.

It takes a bold and courageous client to hire an innovative ad agency, and not be afraid. To be a strategic and collaborative partner with their agency.

And to keep the innovation team small – which sometimes requires keeping the rest of the C-suite out of the ideation sessions, and drawing upon the appropriate stakeholders for development and execution of the idea.

Agile and smart teams win the day.

Need help finding a new agency? As a leading global agency search consultant, we’re here to help.

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