Learning Care Group hires paid media agency Wpromote

Learning Care Group, the second-largest childcare provider in North America, has named independent marketing agency Wpromote its US media agency of record, following a competitive RFP process. The partnership will span media strategy, paid social, paid search, programmatic, and SEO.

Wpromote will draw from its proven track record of accelerating growth at the local and national level for clients like Equinox and Jiffy Lube to elevate Learning Care Group’s omnichannel media strategy, building a full-funnel media plan across the brand’s more than 1,075 schools and 11 unique brands including Childtime and La Petite Academy. The approach will combine consumer trends, performance data, and first-party audience data to guide the full customer experience, from acquisition through retention, to reach national and hyper-local audiences.

Learning Care Group and Wpromote discovered mutual benefits as they pursued a technology-centric transformation together. The innovation that powers the brand’s education and communication efforts will fuel Wpromote’s brand strategy for the network of community-oriented schools. The agency’s proprietary marketing intelligence platform Polaris will power a diversified media strategy for Learning Care Group that builds stronger connections between families and educators.

“We were drawn to Wpromote’s experience, and more importantly, results, driving growth for multi-brand clients at both a national and hyper-local level,” noted Joanna Cline, CMO of Learning Care Group, “Community is the foundation of our network of schools and their team truly understands the importance of an integrated approach that invites families in at the very beginning of their childcare search and continues to nurture that relationship as their family grows with us.”

“Celebrating family and community is a major part of the Wpromote culture, so having Learning Care Group join our roster of clients was a perfect fit,” Wpromote’s CEO Michael Mothner explained. “In today’s landscape, transparency and authenticity are essential to growth and our team understands how those factors are even more vital when it comes to choosing child care.”

The win of the Learning Care Group AOR comes on the heels of a wave of growth for Wpromote, including the recent hire of seasoned sales executive David Gensler as SVP, head of sales, joining with over 25 years of revenue growth leadership, most recently at marketing enterprise software company Basis Technologies.

Consulting firm Bajkowski + Partners oversaw the agency review and search process.


Agency Searches in 2023, Incl Toyota, Astound, Phillips 66

going from good to great

Bajkowski + Partners had a busy 2023 working with clients to find new agency partners.

Integrated agency searches we managed last year included Phillips 66 (integrated) which went to VML (tier 1) and Love Houston (tier 2).

Creative and digital agency search for Gulf States Toyota (Erich & Kallman) and creative search for Bosch Home Appliances (Vitro).

And paid performance media searches for Astound Broadband (Wpromote) and another client that will conclude in the next few weeks.

We wish everyone great success!

display eyeglass frames

Eyemart Express Taps Media Storm as New AOR

DALLAS — Eyemart Express, a leading national optical retailer known for providing high-quality glasses in as little as 30 minutes, today announced it has selected Media Storm as its new media agency of record.

Media Storm, a Merkle Company based in New York, will be charged with supporting Eyemart Express’ media strategy, planning, and buying across channels as the optical retailer focuses on evolving its marketing strategy to better position the company as an innovator in the niche retail space. In addition, the new partnership enables Eyemart Express to deepen connections with customers amongst an ever-changing media landscape during a time of aggressive growth.

“We appreciate all of the agencies that participated in the competitive review and the time they dedicated to the six-month process,” says Katy Hanson, Eyemart Express Chief Marketing Officer. “We are excited to start the new year welcoming Media Storm as our agency of record. The Media Storm team stood out with their unique approach to data science, insights, and passion they demonstrated for our business. We look forward to partnering with their team to make prescription eyewear accessible to customers of all walks of life.”

“We are excited to join the Eyemart Express team to advance their media strategy and leverage new tactics to positively impact their bottom line,” says Craig Woerz, founder and managing partner at Media Storm.

“We made great strides in our marketing organization working with Kelly Scott Madison (KSM) and thank them for being an integral partner over the last five years,” says Hanson. “We wish them continued success.”

Consulting firm Bajkowski + Partners oversaw the agency review and search process.

Eyemart Express remains focused on improving people’s lives by helping them see better with an emphasis on value and convenience.

About Eyemart Express
Eyemart Express is a national optical retailer known for providing high-quality prescription eyewear with a focus on affordability and convenience. Eyemart Express ranks among the top 10 optical retailers in the country with its family of brands: Vision 4 Less, Visionmart Express, and Eyewear Express. The company is based in Farmers Branch, Texas, and has 234 stores in 42 states. Eyemart Express offers a robust frame selection for the whole family with more than 2,000 frames from brands such as Ray-Ban, Coach, Nike, and Disney. On-site lens labs and skilled lab technicians can deliver high-quality glasses in as little as 30 minutes.

About Bajkowski + Partners

Bajkowski + Partners LLC is a leading marketing management consultancy providing agency relationship management, agency search, and other marketing operations and audit-related services to brand marketing and procurement teams at leading regional and multinational companies. Bajkowski + Partners is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women.

Media Contacts:

Laura Bajkowski, laura@bajkowski-partners.com

Holly Scimeca Griggs for Eyemart Express, holly@hollyhousemarketing.com