Category Archives: Case Studies

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Cannes Lions Responds to Award Manipulation With New Rules

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Anyone who’s ever entered creative work into an award show has at some point witnessed questionable submissions and practices.

The 2025 Cannes Lions awards were apparently no exception.

According to Adweek, “Cannes Lions is introducing new global integrity standards following a wave of scrutiny over manipulated case studies and unverifiable claims that cast a shadow over the 2025 festival.”

With the prevalence of AI usage, some agencies have submitted and even aired client-approved work containing AI-manipulated images.

There are also ongoing discussions about the accuracy of reported case study results.

Case study details are usually subject to client confidentiality agreements, competitive secrecy, and review by clients and its legal teams. However, this process does not always occur.

The new 2026 Cannes Lions rules are built around 5 pillars that include veracity of claims, consequences for misrepresentation, and publishing of an annual integrity audit report.

Additionally, Cannes Lions plans to publish an AI Integrity Handbook based on guidelines from the OECD and UNESCO.

 

 

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WBE Certified Color

Bajkowski + Partners officially certified as a women-owned businesses

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New York City—12/6/2021— Bajkowski + Partners LLC, a women-owned business (WBE) specializing in agency search and marketing operations management, is proud to announce national certification as a Women’s Business Enterprise by the regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

“We’re proud to be officially recognized as a WBE and fully support the inclusion of female, minority, veteran and LGBTQ-owned businesses in our supplier recommendations to clients.” – Laura Bajkowski, owner and principal of Bajkowski + Partners LLC.

The WBENC standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

To learn more about Bajkowski + Partners LLC, please visit our website.

About Bajkowski + Partners LLC:

Bajkowski + Partners is a global consultancy with practices in Agency Search and Selection Management, Agency Performance and Relationship Management, Marketing Organization and Optimization, and Brand and Marcomm Management.

About WBENC:
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 17,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 350 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification. For more information, visit www.wbenc.org.

 

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project collaboration

Agencies Need to Make a Better Case

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Show your case studies and capabilities – don’t phone it in

So, you finally got that elusive call with an agency search consultant. Or, better yet, someone at the client. But, you didn’t host the call on an online conferencing service?

That’s a missed opportunity given today’s technology.

And a 5-page deck is all you need to:

  1. Show you researched the brand or search consultant
  2. List your capabilities on one page and let the conversation steer the drill-down
  3. Show 2-3 of your best case studies – one page each with creative links

That’s it. Not complicated.

So why do so many ad agencies try to “talk” their capabilities and case studies at their audience over the phone?

As a result, you won’t keep your audience engaged nor leverage the impact of visuals to make a lasting impression.

Granted, technology can let us down at times. So you may want to send that deck just before the call.

But to get the most out of the short call, try to leverage online conferencing services and present a quick deck!

Bajkowski + Partners is a global consultancy with practices in Agency Search and Selection Management, Agency Performance and Relationship Management, Marketing Organization and Optimization, and Brand and Marcomm Management.

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