WBE Certified Color

Bajkowski + Partners officially certified as a women-owned businesses

New York City—12/6/2021— Bajkowski + Partners LLC, a women-owned business (WBE) specializing in agency search and marketing operations management, is proud to announce national certification as a Women’s Business Enterprise by the regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

“We’re proud to be officially recognized as a WBE and fully support the inclusion of female, minority, veteran and LGBTQ-owned businesses in our supplier recommendations to clients.” – Laura Bajkowski, owner and principal of Bajkowski + Partners LLC.

The WBENC standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

To learn more about Bajkowski + Partners LLC, please visit our website.

About Bajkowski + Partners LLC:

Bajkowski + Partners is a global consultancy with practices in Agency Search and Selection Management, Agency Performance and Relationship Management, Marketing Organization and Optimization, and Brand and Marcomm Management.

About WBENC:
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 17,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 350 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification. For more information, visit www.wbenc.org.

 

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United-airplane

72andSunny Lands United Global Creative Account

Account moves to LA agency from incumbent of 10 years, dentsu | mcgarrybowen NY

After a fast-paced agency search that began this past February, United named 72andSunny Los Angeles as its new global creative agency of record.

According to a company statement, “We’ve spent the last year facing down the most disruptive crisis in our history by innovating at a record pace to better serve our customers under extraordinary circumstances – and our approach has set up United Airlines to emerge as the global leader in our industry.”

Launch date for the new campaign remains undisclosed at this time. However, creative duties for the upcoming Summer Olympics will remain with dentsu | mcgarrybowen.

The United agency search was managed by Bajkowski + Partners.

None of the agencies paid any fees to Bajkowski + Partners to either participate nor to win the United account.

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sparks flying

Top 10 Most Innovative Ad Agencies in 2020

Fast Company just released its pick for the 10 most innovative ad agencies in 2020.

Congratulations go out to BBDO NY, McCann Worldgroup, Giant Spoon, Anomaly, TBWA Worldwide, The&Partnership, VMLY&R, Observatory, and Droga5.

But let’s face it.

It takes a bold and courageous client to hire an innovative ad agency, and not be afraid. To be a strategic and collaborative partner with their agency.

And to keep the innovation team small – which sometimes requires keeping the rest of the C-suite out of the ideation sessions, and drawing upon the appropriate stakeholders for development and execution of the idea.

Agile and smart teams win the day.

Need help finding a new agency? As a leading global agency search consultant, we’re here to help.

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