Fast Company just released its pick for the 10 most innovative ad agencies in 2020.
Congratulations go out to BBDO NY, McCann Worldgroup, Giant Spoon, Anomaly, TBWA Worldwide, The&Partnership, VMLY&R, Observatory, and Droga5.
But let’s face it.
It takes a bold and courageous client to hire an innovative ad agency, and not be afraid. To be a strategic and collaborative partner with their agency.
And to keep the innovation team small – which sometimes requires keeping the rest of the C-suite out of the ideation sessions, and drawing upon the appropriate stakeholders for development and execution of the idea.
Agile and smart teams win the day.
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