Choice Hotels Selects McCann for AOR Duties – Agency Search Managed by Bajkowski + Partners

Choice Hotels International has selected Interpublic’s McCann Erickson in New York as its integrated agency of record and sister agency, MRM//McCann, to handle digital and customer relationship marketing responsibilities. The selection follows a competitive review [managed by agency search consultancy Bajkowski + Partners] and… read more

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Posted in Agency Remuneration / Agency Compensation, Agency Roster Modeling, Agency Search, Marketing Procurement and tagged , , , .