Choice Hotels International is boosting its ad budget by 13% this year, as it undertakes a brand overhaul… The spot, which uses The Clash’s “Should I Stay or Should I go?” employs an approach… read more
Choice Hotels International has selected Interpublic’s McCann Erickson in New York as its integrated agency of record and sister agency, MRM//McCann, to handle digital and customer relationship marketing responsibilities. The selection follows a competitive review [managed by agency search consultancy Bajkowski + Partners] and… read more
Bajkowski + Partners led sponsorship agency search for United: United Airlines said it chose Momentum Worldwide to be its sponsorship marketing agency partner on…read more
Three shops have advanced to the final round of the review triggered by United’s merger with Continental. Arnold, mcgarrybowen, TBWA\Chiat\Day to duel…The combined airline, which is based in Chicago, is using New York-based [agency search] consultant Bajkowski + Partners to manage the search. View on Adweek.com
