Ad Agencies Under Investigation for Rigged Production Bidding Practices

According to recent articles by The Wall Street Journal and Advertising Age, the Department of Justice has launched a probe into advertising agency practices around the production bidding process. The inquiry focuses on whether or not agencies are engaging in unfair business practices in order to award more work to their own in-house production departments – potentially violating antitrust laws which prohibit price-fixing and bid-rigging.

In this alleged rigged bidding process, according to the Journal, agencies are purported to seek inflated bids Continue reading

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Choice Hotels Launches Brand Refresh

Choice Hotels Boosts Ad Budget by Double Digits, Launches Brand Refresh…New Campaign Encourages Face-to-Face Connections

Choice Hotels International is boosting its ad budget by 13% this year, as it undertakes a brand overhaul… The spot, which uses The Clash’s “Should I Stay or Should I go?” employs an approach… read more

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Choice Hotels Selects McCann for AOR Duties – Agency Search Managed by Bajkowski + Partners

Choice Hotels International has selected Interpublic’s McCann Erickson in New York as its integrated agency of record and sister agency, MRM//McCann, to handle digital and customer relationship marketing responsibilities. The selection follows a competitive review [managed by agency search consultancy Bajkowski + Partners] and… read more

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