Choice Hotels International has selected Interpublic’s McCann Erickson in New York as its integrated agency of record and sister agency, MRM//McCann, to handle digital and customer relationship marketing responsibilities. The selection follows a competitive review [managed by agency search consultancy Bajkowski + Partners] and… read more
Author Archive: Bajkowski + Partners
United Adds New York Agency to Sponsorship Team
Bajkowski + Partners led sponsorship agency search for United: United Airlines said it chose Momentum Worldwide to be its sponsorship marketing agency partner on…read more
Three Move to Finals in United Continental Review
Three shops have advanced to the final round of the review triggered by United’s merger with Continental. Arnold, mcgarrybowen, TBWA\Chiat\Day to duel…The combined airline, which is based in Chicago, is using New York-based [agency search] consultant Bajkowski + Partners to manage the search. View on Adweek.com
United Continental Holdings Seeks Post-Merger Agency
Total Marketing Spending Anticipated in $100 Million Range
Less than six months after forming United Continental Holdings, the airline giant is searching for a new creative agency partner to market its newly merged offering to consumers, industry executives said…The agency search is being handled by New York-based consultancy Bajkowski + Partners. View on AdAge.com