Brand and Marcomm Management

You have a growing number of business and internal challenges, but limited time and resources to do it all. That’s where we come in.

We deliver strategic counsel and management services to marketing and sales executives seeking to grow brand value by serving as an extension of your marketing or sales management team, either leading specific initiatives or assessing effectiveness.

Brand Management + Marketing Communications Services

We work with brands and their agencies by managing initiatives and advising in the areas such as:

• Brand Development + Launch
• Brand Identity / Image Development + Refresh
• Strategic Brand + Marketing Plan Development
• Existing Plan Evaluations for Revenue / Profitability Enhancement
• Performance Plan Development (including KPI's and methodology)
• Zero-based Day-by-Day Budget Planning
• Fully Integrated Marketing Communications
• Media Investment Management
• Media Mix Modeling
• Marketing Attribution Modeling
• Channel Management – digital, social, CRM, experiential, multicultural, transcreation, B2B, etc.
• Events, Experiential + Public Relations
• Production Management

Sales Management + Optimization Services

Tapping into our diversified and broad expertise honed over the decades, we work with Clients to ensure that all sales initiatives are customized to produce optimum results at the best ROI, regardless of market conditions. Our approach is to fully understand the current situation as well as future plans in order to provide a customized and strategic plan that encompasses both short term and long term goals. We take pride in our Clients' successes and work on both short term and long term assignments such as:

• Sales Staff Structure Evaluation + Optimization
  • Assess and develop plan for restructuring, recruiting and training
• Sales Planning
  • Develop goals, targets, and incentives with your team
• Action / Prospecting Plans
• Incentive Development for Sales + Other Staff
• Sales Collateral
  • Assess your materials, recommend changes, manage development of new materials, etc.
• Sales Blitzes
  • Facilitate development and how to manage, deploy and measure
• Sales Training + Training Plans

Litigation Support + Expert Testimony

Our subject matter experts have decades of experience and knowledge across the marketing, communications and sales spectrum including:

• Marketing Strategy + Planning
• Brand Management
• Agency / Supplier Management
• Advertising + Public Relations
• Digital Marketing
• Media Investment Management (Planning/Buying/Optimizing)
• Channel Management
• Sales Force Management + Training

We've worked across most industry verticals and have deep knowledge in specific industries that extend beyond the marketing discipline.

Several of us have provided expert opinions for attorneys and their clients over the past 15 years in the form of written statements, depositions and testimony.