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Choice Hotels Boosts Ad Budget by Double Digits, Launches Brand Refresh…New Campaign Encourages Face-to-Face Connections
Choice Hotels International is boosting its ad budget by 13% this year, as it undertakes a brand overhaul… The spot, which uses The Clash's "Should I Stay or Should I go?" employs an approach… http://adage.com/article/advertising/choice-hotels-logo-tech-savvy-branding/298404/

Choice Hotels Selects McCann for AOR Duties
Choice Hotels International has selected Interpublic’s McCann Erickson in New York as its integrated agency of record and sister agency, MRM//McCann, to handle digital and customer relationship marketing responsibilities. The selection follows a competitive review [managed by agency search consultancy Bajkowski + Partners] and… http://www.mediapost.com/publications/article/233460/choice-hotels-selects-mccann-for-aor-duties.html

Choice Hotels Picks New Agencies
Bajkowski + Partners fully managed the agency search for Choice Hotels to find a new, integrated lead creative and direct agency to handle all creative, digital, social and mobile activities. Choice selected the New York office of McCann and MRM…from Adweek, http://www.adweek.com/news/advertising-branding/choice-hotels-picks-new-agencies-159851

United adds New York agency to Sponsorship team
Bajkowski + Partners led sponsor agency search for United: United Airlines said it chose Momentum Worldwide to be its sponsorship marketing agency partner on…http://www.bizjournals.com/chicago/news/2012/09/26/united-adds-new-york-agency-to.html

 AdAge.com  Agencies Look to Defend Intellectual Property Rights in Reviews  4A’s Missive Sent to Search Consultants Argues for New Agreements in New-Business Pitch Contracts... Rather than trying to put the onus on consultants to add a "creative ownership" clause to its contract with the client, how about if... Laura Bajkowski of Bajkowski + Partners... [More]

AdAge.com To Defend or Not to Defend... “As an agency search consultant, and someone who has also spent time on ... bullet has the agency's name on it. Laura Bajkowski of Bajkowski + Partners ...” [More]

Three Move to Finals in United Continental Review Arnold, mcgarrybowen, TBWA\Chiat\Day to duel… http://www.adweek.com/news/advertising-branding/three-move-finals-united-continental-review-131641

United Continental Holdings Seeks Post-Merger Agency Total Marketing Spending Anticipated in $100 Million Range… http://adage.com/article/agency-news/united-continental-holdings-seeks-post-merger-agency/149632/

"Top 25” Honor at HSMAI Adrian Awards Gala"... includes Laura Bajkowski of Bajkowski + Partner...

Laura Bajkowski To Receive ‘Top 25’ Honor at HSMAI Adrian Awards Gala... has selected Laura Bajkowski of Bajkowski + Partners as one of the “Top 25 Most Extraordinary Minds in Sales and Marketing” for 2009. The seventh annual list recognizes the “best of the best”... [More]

New York NY Laura Bajkowski To Receive 'Top 25' Honor At HSMAI Adrian Awards Gal... Laura Bajkowski, principal of consulting firm Bajkowski + Partners, is a results driven marketer with 25 years experience with global brands such as Celebrity Cruises, IHG, Forte Hotels, Hilton Hotels, Le Meridien, Choice Hotels, Best Western, Delta Airlines, Lufthansa, Walmart,... [More]

New York NY Laura Bajkowski To Receive "Top 25" Honor at HSMAI Adrian Awards Gala; Winners Honored at Reception and On-stage February 1, 2010... [More]

Top 25 Most Extraordinary Minds in Sales and Marketing” for 2009 The Hospitality Sales & Marketing Association International (HSMAI) has selected Laura Bajkowski as one of the "Top 25 Most Extraordinary Minds in Sales and Marketing" for 2009.  The seventh annual list recognizes the "best of the best"... [More]

Celebrity Cruises Names PUNCH! As Lead Creative Agency
NEW YORK Celebrity Cruises has named PUNCH! of Sykesville, Md as its new creative agency of record for its U.S. traditional creative account, according to Laura Bajkowski of Bajkowski + Partners, the agency search consultant.

Celebrity Cruises Names PGR Media
NEW YORK Celebrity Cruises has named PGR Media of Boston, Ma as its new media agency of record for its U.S. traditional and interactive media account, according to Laura Bajkowski of Bajkowski + Partners, the agency search consultant.

Choice Hotels Names Organic as its Interactive Agency of Record
NEW YORK Choice Hotels International has award its interactive media and creative duties to Organic Inc., beating out imc2 for the assignment. According to Laura Bajkowski of Bajkowski + Partners, the agency search consultant, incumbent Agency.com did not participate and all SEO/SEM duties are handled inhouse by the company’s ecommerce team.

Choice Hotels Names Finalists in Interactive Agency Search
NEW YORK Choice Hotels International has selected two agencies to participate in the final round of its interactive review for its U.S. digital business, according to Laura Bajkowski of Bajkowski + Partners, the agency search consultant.

Choice Hotels Cares About Community
"Partnering with Radio One is an excellent opportunity to further promote our brands to African-American consumers, as well as establish Choice Hotels' commitment to supporting local community events," said Laura Bajkowski, vice president of advertising and marketing communications. "Our title sponsorships of the Radio One events support a dynamic grassroots multicultural marketing program." [More]

Choice Hotels Offers Triple Airline Miles
…Creative credits for the TV, radio, print, interactive, trade and POP campaign include: Choice VP Advertising: Laura Bajkowski ; Account Director: Michael Dail ; Executive Creative Director: Woody Kay ; Creative Director: Greg Johnston... [More]

…Digital Wishing Well…
"For our Summer promotion, we sought to develop an innovative, interactive marketing experience that would enhance consumer recognition and awareness of our Econo Lodge and Rodeway Inn brands," said Laura Bajkowski... [More]

Choice Identifies Four Agency Finalists
Bajkowski & Partners, a New York-based firm, is handling the review for Choice. Choice Hotels International is one of the world's largest lodging ... [More]

Choice Hotels Ad Account Out for Bid :: Hotel News Resource
(NYSE: CHH) today announced that it is conducting an agency review for ... Choice has hired Bajkowski & Partners, a New York-based firm, to handle. The review ... [More]

Choice Hotels Checks Into Arnold | North America > United States ...
…vice president of marketing, arrived from Best Western International... Laura Bajkowski of Bajkowski & Partners, New York, who oversaw the review, ... [More]

Choice Hotels Narrows Search to Four
NEW YORK Choice Hotels International has selected four agencies to participate in the final leg of its agency-of-record review for its U.S. advertising account, according to Laura Bajkowski of Bajkowski + Partners, the agency search consultant.

The agency finalists include Havas’ Arnold in McLean, VA, and NYC agencies Deutsch, Bozell Kamstra and Avrett Free Ginsberg. Choice Hotels’ incumbent agency, Gray Kirk/VanSant declined to participate. [More]

Choice Hotels Seeks New AOR After Two Decades
NEW YORK Choice Hotels International is seeking a new agency-of-record review for its U.S. advertising account, according to Laura Bajkowski of Bajkowski + Partners, the agency search consultant, after more than twenty years with incumbent agency Gray Kirk/VanSant.

An RFP has been sent to several undisclosed East coast agencies that offer full service capabilities along with travel and franchise-based client experience.

Best Western Moves to BBDO West
Best Western International Inc., the lodging chain, said yesterday that it had named BBDO West in Los Angeles to handle its account…ad agency search consultant, Bajkowski + Partners handled the review. [More]

Best Western Looks At Its Marketing – The New York Times
…Best Western in Phoenix, confirmed reports in trade publications that he had hired a consultant, Bajkowski & Partners in New York, to help in the [agency search] process… [More]

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