Marketing Organization + Optimization Practice:

With shrinking budgets and headcount these days, marketing leaders are challenged to produce even greater results with fewer resources.

  • Internal Marketing Structure Evaluation and Optimization
  • Marketing Organization Options for Future Growth
  • Interim Chief Marketing Officer or other key on-site staff duties
  • Inhouse Creative/Production Dept Structure
    • Ground Zero Launch – develop all aspects for a new dept to including staffing needs and job descriptions, equipment/supplies needs, costs/budgeting, and timeline
    • Evaluate and Optimize Current Structure – includes integration with outside suppliers
  • Production Supplier and Process Optimization
    • Performance Evaluations and Auditing
    • Process Management, Policy and Procedure Authoring, and Process Implementation
    • Vendor and Minority Vendor Searches / Vendor Reviews and RFPs
    • Compensation and Contract Negotiations
  • Staffing Plans, Job Descriptions and Compensation Budgets
  • Best Practices and Cross-functional Integration
    • Evaluate, recommend and author policies, procedures, tools and systems
    • Evaluate cross-functional relationships and develop “Internal Marketing of Marketing” plan
  • Leveraging Creative Assets
    • Brand Standards Development and Implementation
    • Digital Asset Management Systems

Agency Performance + Agency Search Practice
Brand Management + Marketing Communications Practice
Sales Management + Optimization Practice