Marketing Organization + Optimization Practice:

With shrinking budgets and headcount these days, marketing leaders are challenged to produce even greater results with fewer resources.

• Internal Marketing Structure Evaluation and Optimization
• Marketing Organization Options for Future Growth
• Interim Chief Marketing Officer or other key on-site staff duties
• Inhouse Creative/Production Dept Structure
  
  • Ground Zero Launch – develop all aspects for a new dept to including staffing needs and job descriptions, equipment/supplies needs, costs/budgeting, and timeline
  • Evaluate and Optimize Current Structure – includes integration with outside suppliers
    
• Production Supplier and Process Optimization
  
  • Performance Evaluations and Auditing
  • Process Management, Policy and Procedure Authoring, and Process Implementation
  • Vendor and Minority Vendor Searches / Vendor Reviews and RFPs
  • Compensation and Contract Negotiations
• Staffing Plans, Job Descriptions and Compensation Budgets
• Best Practices and Cross-functional Integration
  
  • Evaluate, recommend and author policies, procedures, tools and systems
  • Evaluate cross-functional relationships and develop “Internal Marketing of Marketing” plan
• Leveraging Creative Assets
  
  • Brand Standards Development and Implementation
  • Digital Asset Management Systems

• Agency Performance + Agency Search Practice
• Brand Management + Marketing Communications Practice
• Sales Management + Optimization Practice