Brand Management + Marketing Communications Practice:

We’re strong proponents of emotionally connecting brands to people by applying mindset and behavioral segmentation over simple demographic and psychographic methodologies.

Specific Brand Management + Marketing Communications Practice areas include:

• Brand Development and Launch
• Brand Identity Development and Updating
• Strategic Brand and Marketing Plan Development
• Existing Plan Evaluations for Revenue / Profitability Enhancement
• Zero-based Day-by-Day Budget Planning
• Fully Integrated Marketing Communications
• Consumer and Trade
• Multicultural
• Traditional and Digital Media Channels
• Brand Image, Promotions and Direct Response
• Collateral and Print Production
• Translation Management
• Event Marketing and Public Relations
• Sales Support

• Agency Performance + Agency Search Practice
• Marketing Organization + Optimization Practice
• Sales Management + Optimization Practice